The Hotel Business Management Training Simulation is a simulation used for hotel business management training and analysis. It is designed to help participants to develop problem identification, problem prioritizing, and problem solving skills; specifically the development of skills to understand and apply the cause and effect relationships between performance measures (effects) and their causes. It is also designed to enable participants to develop team building and teamwork skills by making participants act as a member of hotel management team. Each member of the team acts as the manager of a specific operational area of a hotel. This simulation enables the members of each management team to develop the ability to plan, analyze and apply market research and information systems knowledge for the strategic business planning process. It provides the skills to analyze the business situation, analytically think about the situation, and make evaluation and recommendations based on available information.
The Hotel Business Management Training Simulation simulates real competitive market conditions for hotel operations. It provides a virtual marketplace where a number of hotels compete against each others. At the beginning of the simulation, all competing hotels are exactly the same. Once management teams start making their operational decisions for their hotels, the Hotel Business Management Training Simulation utilizes both operational decisions made by the management team for their hotel and operational decisions made by competing hotels to determine demand and revenue for each hotel. Operational decisions includes, but not limited to, capital investment, operating expenditures, marketing expenditures and pricing strategies. The external factors such as day of the week, demand patterns, etc. are also factored in the simulation.
The Hotel Business Management Training Simulation enables participants to manage hotel in a competitive virtual environment without any financial risks. After making decisions, results are made available to all management teams so that they can see how their actions and their competitors’ actions impact the performance of their businesses. This simulation program provides invaluable training opportunities for managers and management trainees to improve their managerial and operational skills and efficiencies. It also provides great learning experiences to students who are studying hospitality business management.